How does the QR menu help tourists and increase sales during the season?

Restaurants
                   

The tourist season is the most profitable time for many restaurants, but it also presents challenges. Translated menus, language barriers, longer service times – all of these affect the quality of the guest experience. The solution? QR menus, which allows you to select another language, makes it easier to choose dishes and allows you to serve more guests faster.

Tourist service – a challenge and an opportunity

Tourists often:

  • They do not know the language,
  • They do not understand the local names of dishes,
  • They are afraid to ask about allergens or ingredients,
  • They want to order quickly, without stress.

📌 If they do not find a clear menu – they will choose another restaurant.

QR menu = multilingual card without printing costs

With the QR menu, you can:

  • Display menus in multiple languages (e.g. English, German, French, Spanish),
  • add photos of dishes and descriptions to make the choice easier,
  • show allergen labels in an understandable and universal way.

➡️ Guest feels more confident and you don’t have to print 5 language versions.

Faster service = more tables

Tourists don’t want to wait – they are on the road, often with limited time. The QR menu allows them to:

  • see the offer right away,
  • order from the phone,
  • pay without having to talk to the staff.

📌 Case study: A restaurant by the sea reduced guest service time by an average of 11 minutes after implementing QR menus in three languages. This allowed it to serve 22% more tables per day.

Foreign customer more likely to order more

Clear, attractively presented QR menus (with photos and translations) encourage people to try new things – even if the dish has an unusual name. Guests feel safer knowing what they are ordering.

➡️ The effect? Higher average order value, fewer mistakes.

Seasonality = flexibility

Do you have a different menu in summer than in winter? Do you promote local dishes only on weekends? Use QR menus to make changes in seconds – no printing, no chaos.

Summary: QR menus are a must-have for the season

If you are running a restaurant in a tourist place – QR menu in multilingual version is the key to success. You will serve faster, sell more, and build a positive impression with the guest who…. will come back next year.

Want to implement a multilingual QR menu in your restaurant?
👉 Check out how ORDI supports tourist service and seasonal menus